PSA abandoned its
negotiations with Braniff early in the
year when deadlines for the airline's
agreement to be reached could not be met.
PSA instead refocused its attention on
markets in the West, and in Spring 1983
inaugurated service to Portland, Oregon;
Spokane, Washington; and Albuquerque, New
Mexico-the largest expansion in PSA's
PSA became the official
airline of Disneyland under a 12 year
agreement that includes several exclusive
marketing ties and a PSA sponsored
attraction at the famed theme park. Other
major marketing developments were the
introduction of the Executive Flyer
program for frequent travelers. For the
first time in the airline's history, seat
assignments on all flights were
abounded during 1983 from both
established carriers and new entrants in
PSA markets. Although PSA set records in
1983 for revenue passenger miles and
available seat miles, PSA, Inc. reported
a net loss of $9.3 million for the year.
Late in the year, PSA
contracted with British Aerospace to
acquire 20 new BAe 146-200 jets, 100 seat
aircraft that will give PSA more
flexibility to increase frequencies in
existing markets and to consider
expansion into new markets.
The 146, demonstrated to be
the quietest commerical airliner on
takeoff ever developed, also is extremely
fuel efficient, buring about one half the
amount of fuel as a Boeing 727-200.
Eight of the new generation
planes were to be delivered to PSA by the
end of 1984, at which time the 727s in
the fleet would be phased out. The
remaining 12 146s were set for delivery
in 1985, and the contract with British
Aerospace includes an option for an
additional 25 aircraft.
At the end of the year,
PSA's fleet included 25 Super 80s, eight
Boeing 727s and four DC-9-30's.